Explore IPTV, interactive TV, SMS business model on the TV
Explore IPTV, interactive TV, SMS business model on the TV
Intense work week is finally over white collar Patricia home turn on the TV there is new information on the screen prompts to enter this month after Patricia saw the quot billing Express quot and quot happy weekend quot quot Yes tomorrow to give the collection account top up quot quot Oh quot Happy Weekend quot There are concert information and travel routes I must hasten to set a good vote through VoIP services quot quot Universal has a new vehicle a Sun can go test drive a 4S shop quot Patricia excited planning a weekend of action Wang br br housewife mother is feeling well Because of her husband and son are doing the quot yellow croaker tofu soup quot full of praise but also offer a kiss for her In fact Wang mother has a secret weapon quot Daily Life quot a daily television magazine recipes will not only allow Wang mom know quot croaker tofu soup quot cooking elements but also prompted her being near the Wal Mart Plaza yellow fish marketing br br Maybe you will be surprised and now television can do so many things up In fact her mother Patricia and Wang are now being used in the popular TV SMS The so called TV SMS is sent via SMS to the fixed network to home users unlike the current TV station And mobile Cooperation The SMS br br Overall translation as domestic digital television and IPTV building Digital Home Development speeds up Fixed network operators of broadcast and telecom fixed network operators to Digital Combination of television set top box households become increasingly important customer base Wang like her mother Patricia and television messages that users have also been developed to a considerable scale So how is the TV message in the end development Now let us into the television message br br TV SMS work Actually two stories above reflect two modes of television messages Wang mommy 39 s favorite quot Daily Life quot TV magazine is a network company to package a lot of text messages so that housewives have a one time integration of content Provide recipes for the housewife in the same time network television companies to send hundreds of thousands of Wal Mart shopping centers Advertisement Content through careful planning and organization quot daily life quot is not only a considerable number of housewives to have readers but also the retail industry advertising may become a television magazine media messages Patricia br br white TV used text messaging service the telecommunications company 39 s bill through the integration of different agencies into a quot bill delivery quot in the billing information is sent to Patricia co ordinate the same time but also to the gas water electricity and other companies charge a flat fee billing notice In addition large covered home users to integrate a lot of convenience to information quot Happy Weekend quot magazine television messages also with statistical evaluation can be precise clicks and scope of delivery of customized more and more number of active sought after areas of business Above is the operation of television messages rough description of the industry chain br br Present fixed SMS TV application scenario consists of interactive entertainment applications based on industry applications government applications business applications and personal application of the five categories And mobile text messages is different from fixed TV SMS because the network company enables advertisers to the network by the CP part of the transfer so the basis of industrial applications government applications commercial application of these three applications in profitability the initial investment content regulation more difficult such as value chain control is more commercial potential SMS text messaging and personal entertainment applications Communicate Applications are the secondary choice br br Technical solutions from the current point of view the basis for industry government business messaging applications are a variety of TV programs through technology to achieve good As TV content control terminal specificity technical programs to increase quot release management unit quot is necessary Second the system increased by quot filtering and audit quot component also for these three areas of the text content of television effective supervision In addition the system with other sectors especially the user management system docking and can be automated in a larger context br br SMS TV business model No business to be fast and healthy development of business models is critical TV SMS is no exception TV SMS in fixed networks are able to develop how to design a business model is critical br br Present the design of business model should be considered the main distinction between service demands it is consistent with Media Propagation characteristics of consumption patterns and business models and the three major factors control the industrial chain br br First we must consider the business audience to distinguish between enterprise and personal services to the demands of different user groups Mother Patricia and Wang are typical of individuals with personal characteristics of individual needs of users Second we must consider the business as a whole meets the media consumption patterns and transmission characteristics of business models This includes the quot income mainly from corporate and business users quot quot to the public information materials for a variety of business and government information to provide highly efficient tunnel Through advanced packaging to 39 sow beans and melons 39 quot quot the effects can spread quantitative statistics and evaluation quot and quot can provide business bound quot br br Control in the industry chain the study shows that short business value chain more easily carried out to open business closed user quot funnel style business model quot more in line with current needs and key strategic customers is integration of industrial chain an important part br br Then if an operator has designed a business model to meet market demand future earnings prospects be like Let us analyze the simulation Suppose an operator with 50 million of urban households In basic industries to help monthly gas water telecommunications and power companies bill each send 1 in commercial customers has about 100 partners each partner a month to send a text message advertising in the Government authorities in the field a rough estimate total government agencies to use about 20 times per month every home user will receive a monthly telecommunications messages about 125 Suppose the operator 39 s service charges in addition to commercial advertising is 0 05 yuan articles of are 0 1 yuan article So earnings should the do See income analysis data sheet and income step form Analysis of income data tables br br Income step table br br From the above analysis of the profitability of the data to see to provide competitive rates in the case for an operation with 50 million users
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